Market Segment and Consumer Behaviour

1.    MARKET SEGMENTATION OF AQUA

Market segmentation is identifies group of buyers within a market who share similar needs and demonstrate similar purchasing behavior. Market segments are described by demographics and psychographics. Demographics and psychographics are used to target a segment by using data to build up a customer profile. Aqua use demographic and psychographic market segmentation. For demographics Aqua use demographic and psychographic market segmentation. For demographics market segmentation like age group, sex, religion, income, and life cycle. And psychographic market segmentation like education, attitude and opinion, and life style. Look at this picture! (This picture is describe market segmentation of Aqua gallon package).

2.   CONSUMER BEHAVIOUR OF AQUA

•    Maslow’s Hierarchy of Needs

In Maslow’s Hierarchy of Needs AQUA  including physiological needs. Why? Because AQUA  is            drinking product and physiological needs its mean that how he will pay for his food and housing (this major customer concern), so AQUA is including primary of need.

•    Purchasing Behaviour
Purchasing behaviour or purchasing patterns refer to what a consumer buys, and when and how they make their final purchasing decision.
Consuments and customers of AQUA can buy AQUA anytime they want to drink or they feel thirsty. They can buy AQUA in all retail like modern and traditonal retail, AQUA available in there.