PT Aqua Golden Mississippi was founded in 1973 by Tirto Utomo, as a pioneer manufacturer of bottled drinking water in Indonesia. The first factory was established in Bekasi. After operating for 30 years, AQUA now has 14 factories in Indonesia. In 1998, AQUA (which is under the auspices of PT Tirta Investama) conducted a strategic move to join the Group DANONE, which is one of the group of bottled drinking water company in the world. This step is an impact on improving product quality, market share, and application of latest water packaging technology. Under the flag-DANONE AQUA, AQUA now has more than 1,000,000 points of distribution that can be accessed by users throughout Indonesia.
AQUA derived from selected springs that represent some of the best natural water springs in Indonesia. Finding a suitable spring AQUA criteria is not easy work. At the time of finding the source of natural spring, it must be ensured that every mountain spring water must meet the criteria of 9 points which then pass through five stages of a rigorous selection process before they can be used as water sources for AQUA.
Nine criteria must be met in the selection of mountain springs are:
Total discharge of water from water sources must be balanced with the need. This is because AQUA want to ensure that the environment around the springs is maintained.
The Strenght or Positive from the product is :
- Aqua is Mineral Water which have good quality than another trade mark of Mineral Water
- The product is Market Leader in Indonesia
- Aqua have good taste, it's mean that Aqua really pure natural from nature
- Aqua have economical Price